Our story

The Dougherty Difference

Through generations of refinement, the Dougherty Difference is truly unmatched.  It is reflected in cutting-edge designs, original ideas, and commitment to the customer. SŌLACE Boats stands apart in the marine industry as a result of this great legacy.

Ask any customer or employee who has been a part of this great legacy and their glowing admiration for the products, companies, and above all, leadership will be clear. Countless individuals and generations of boating enthusiasts have been touched by Dougherty designs. The memories and the moments are all owed to the ingenuity of the Dougherty legacy. This legacy has pushed the limits of design and engineering time and again, and continues today.

We are at the beginning of a great new generation of boats, and the time has come to set the stage once again. SŌLACE will change the tide, and our boats will truly revolutionize the market.

AN ENDURING cOMMITMENT

QUALITY, NO LESS

We will consistently provide products and services that meet or exceed the requirements and expectations of our customers. We will actively pursue ever improving quality through programs that enable each employee to do their job right the first time and every time.

A driving Motto

Passion Fuels Quality

Design & Engineering

Defined by an unending pursuit of the most versatile center console boating experience. Quality engineered into the design. Ergonomics and functionality.

Marketing

Fostering a symbiotic relationship across production, suppliers, customers, and complementary brands. Driving community and positioning SŌLACE boats with the ultimate partners.

Production

The perfect mix of teamwork and integrity define our success. Excellence is pursued, by truly skilled craftspeople. Led by a generation with deep boat building roots.

Discover More

Learn more abouThe Dougherty Difference on our capabilities page: